After leaving school, Mr Laroche embarked on a career of self-education, Parisian style, which he pursued with the carefree abandon of the supremely gifted. At the tender age of fifteen, he sold sketches of prints at Yves Saint Laurent. Today, his brand is divided between his two activities: the ready-to-wear under his own label and the haute couture for Guy Laroche including perfume, cologne and home wares. The hand tufted rug collection consists of many different textures and inserts of metal and Swarovski crystals.